While interactions magazine is charged with exploring the art of design from every perch, sometimes that perspective is as basic – and often complex – as examining the influences that make us human. Editor-in-chief Jon Kolko explains that designers frequently find themselves reflecting on the nuances of human natures-that is, matters of cognitive psychology, social interaction, “and the desire for emotional resonance.” The cover story reflects on the qualities of affinity, described by Matthew Jordan as the “emotional connection someone feels for a product or service as driven by these notions of beauty and identity.” Jordan contends that along with usefulness and usability, affinity is the third influencer on a design’s success.

Also in this issue:

  • Don Norman and Jakob Nielsen on the usability of gestural interfaces.
  • Jodi Forlizzi compares experience and service design.
  • Ben McAllister on why “the conversation” isn’t always a conversation.
  • Liz Danzico contends the design of serendipity is not by chance.

Steve Baty on solving complex problems through design.